The ABCs of Particle Physics
Roles: Interactive design, motion design, graphic design
The ABCs of Particle Physics came about when I was talking with the editor of Symmetry, an online magazine dedicated to the world of particle physics. We were bouncing ideas off of each other, trying to think of a new way I could contribute to the magazine, when it hit us: "What if we made a kids' book about particle physics?" It turned out that another writer at Symmetry had already written the poem, so it was settled!
Making the ABCs seemed like a natural fit for the content of the magazine, and I was about to become a dad, so it made total sense. I worked with Symmetry and developed an interactive scrolling site that was featured in Fast Company Design as an Infographic of the Day, but we thought that we could still do more.
Interactive Design/Motion Design
So we made the book!
Despite the legal, logistical, and other challenges that involve two national laboratories creating and offering a children's board book to the general public, we prevailed. Now, The ABCs of Particle Physics is available in the San Francisco Bay area at the Stanford University bookstore, the Exploratorium, CuriOdyssey, and Kepler's Books in Menlo Park. To this day, we still get photos from fans who have seen the book used by teachers in physics classes.
